Delta Air Lines needed a fresh way to inspire SkyMiles customers to explore the world. Digitas created the #SkyMilesLife campaign, a social tagging event aimed at building a community of enthusiastic travelers, and approached me to create a film to be played in-flight and on social. I developed the concept for a visual-through-line, selected international locations, and directed talent, crew, and final post-production. In just a few months, Delta generated $2M in new ticket sales and 40M miles redeemed via the SkyMilesLife website.