Dust Identity utilizes engineered diamond-dust to create object markers that are discreet, more durable, and clone-proof. It sounds like science fiction, but it's really just...science. In advance of its Series B announcement, and after a number of product and customer advancements, Dust Identity wanted to evolve its positioning, visual expression, and website. I conducted stakeholder interviews, wrote brand positioning, then led a design audit, brand identity refresh, and website redesign.