Atlas AI transforms geospatial complexity into clarity, turning vast location data into precise, predictive intelligence. By harnessing real-time analytics and machine learning, it reveals patterns, optimizes decisions, and helps data scientists navigate the future with confidence. Heading into its next round of fundraising, AtlasAI wanted to clarify its position and customer targeting, as well as introduce a fresh face to the brand. My team and I conducted extensive stakeholder interviews, identified key constituencies, wrote internal and external copy, developed visual concepts, and designed a new web experience.